River Lee Dean Hagedon, CEO

From SD to Mt. Shasta, CA– Ashland, OR to ILM, NC, River has lived in more places than most kids his age. These circumstances have given him an identity that shapes his unique–at times–exceedingly edgy and tenacious character. It is this “edge” that often compels neurodivergent minds to seek out entrepreneurism.

Skateboarding is River’s sanctuary–a continual source of challenge, determination, and reward. He has competed and placed well in numerous skate competitions and has forged amazing friendships with individuals of all ages.

River embarked on this venture as a kid of the C.O.L.D. Crew, learning the way “Carve or Look Dumb.” His mission, to carve a new path in the world of skateboarding– a “grom owned skate company” –a concept virtually unknown in the skate scene.

This venture pays homage to Rich “Tacos” for his skaterock band C.O.L.D. Crew Carvers, the OG C.O.L.D. Crew, and to the “kids of the C.O.L.D. Crew" who carry on the C.O.L.D. way of skateboarding.

Photos by Nick Bussius (click on image for link to Nick's page)